Free registration is open. Five live sessions, September 6 to 13, 2026.
Free live event
Russell Brunson and Iman Gadzhi teach five live sessions on building an AI-powered side hustle from zero.
The Side Hustle Summit 2026 is a free, fully virtual training event running September 6 through September 13, 2026. Every session goes live at 1:00 PM ET and runs about 60 minutes.
What makes this one different is who is on stage. Russell Brunson built ClickFunnels and has spent two decades on the funnel and offer side of online business. Iman Gadzhi came up through agencies and education and speaks to a completely different generation of beginners. They have never taught together before.
The through-line across the week is simple: choose one opportunity, build it with AI instead of a team, put it in front of buyers who already exist, and make a first sale. The finale on September 13 is the whole thing assembled live on camera.
The format matters as much as the content. Four sessions run close together from September 6 to 9, then there is a deliberate three-day pause before the finale on September 13. That gap is not a scheduling accident. It is the only window during the event where you have room to build what days one through four covered, which is why the people who get something lasting out of the week treat it as homework rather than a break.
The other thing worth understanding early is who each host is actually useful for. Iman carries days 1 to 3 and handles the part beginners genuinely get stuck on: choosing one model out of a hundred, producing a first version of it, and finding someone willing to pay. Russell has day 4 and handles what happens once something exists: how the offer is packaged, how it is priced, and why a first buyer becomes a second one. If you have never sold anything, the first three sessions are the ones to protect. If you already sell something that converts badly, invert that entirely.
Worth saying plainly: this is a launch-style event. The training during the week is real and free, and a paid program is presented near the end of it, reported at roughly 1,995 US dollars for the core offer. You can attend every session and spend nothing. The free event guide explains why an event with two well-known hosts costs nothing to attend, and the FAQ covers the rest.
Not twenty options. One. The model that gets a beginner to a first sale fastest in 2026, chosen for the hours you actually have free.
The offer, the copy, the assets, the delivery. Work that used to need a team and a budget, done in an afternoon on your laptop.
Where buyers already are, what to charge with no track record, and the funnel that turns a stranger into a customer while you sleep.
Which makes it worth being honest about who this suits and who should spend those hours somewhere else. Most pages about this event only answer the first half.
Somewhere between those two lists is most people. The longer fit check works through eight specific situations, including the two where attending is a mistake.
Times convert to your own timezone automatically. Live sessions are marked as they happen.
Saturday
September 6, 2026
1:00 PM ET
Pick the one opportunity worth your nights and weekends.
Iman opens the Summit by cutting a hundred make-money-online options down to the single model that works fastest for a complete beginner in 2026 - no audience, no capital, no camera required.
Sunday
September 7, 2026
1:00 PM ET
Watch the machine do the work you thought you had to learn.
The build session. AI collapses the parts of a business that used to take months - the offer, the copy, the assets, the delivery - into an afternoon. This is where a blank screen turns into something you can actually sell.
Monday
September 8, 2026
1:00 PM ET
The market nobody is fighting over yet.
Every gold rush has a stretch of river the crowd walked straight past. Day 3 is about demand that already exists, already has budget, and still has almost nobody selling into it.
Tuesday
September 9, 2026
1:00 PM ET
The funnel operator behind ClickFunnels takes the stage.
Two decades of ClickFunnels, Funnel Hacking Live and a very large amount of tracked customer revenue, compressed into one hour on how offers, funnels and storytelling actually convert.
Saturday
September 13, 2026
1:00 PM ET
Zero to a finished side hustle, on camera, in one session.
The finale. Russell and Iman build a complete AI-powered side hustle live from scratch - offer, assets, traffic and delivery - with nothing edited out. This is the session most worth blocking your calendar for.
Including the part most pages about this event leave out.
Free multi-day events in this industry follow a structure that is decades old and well understood. Knowing it in advance is the difference between sitting through the week comfortably and feeling ambushed on the final day.
It runs like this. Several days of genuinely useful training build trust and momentum with a large audience. A paid program is then presented near the end, while attention is at its peak, and the offer closes shortly afterward. That is the entire model, and it is why the event costs nothing at the door.
The free training has to be good. A weak free week produces no sales at the end of it. The economics push organisers toward substance in the free sessions rather than away from it, which is why launch events frequently deliver more real material than paid courses in the same niche.
The pitch is not a surprise. It arrives in the back half of the week and becomes the main event on the final day. Attendees who expect it are fine. Attendees who do not tend to feel misled, which is purely a function of expectation rather than anything the organisers did differently.
There is an affiliate layer underneath. Promoters earn commission on sales made during the launch, reported at up to roughly 1,032 US dollars per customer. That is why dozens of sites, videos and emails are recommending the same event in the same fortnight, and it is why you should weigh recommendations in this category carefully, including ours. The affiliate program guide explains the mechanics, and our disclaimer states our own position.
Decide now what you would need to see before spending money, and write it down before the first session. Making that decision live on September 13, after four days of momentum and a well-built presentation, is making it under exactly the conditions the format is designed to create. That is not an accusation. It is simply how launches work, and knowing it is most of the defence.
None of this makes the free event less worth attending. It makes it explicable, which is a better position to attend from than either uncritical enthusiasm or blanket suspicion.
Your instructors
Co-founder of ClickFunnels
Russell has spent roughly two decades on one question: what makes a stranger buy. ClickFunnels became one of the largest bootstrapped software companies in the world on the back of the answer. At the Summit he handles offer structure, funnels, and the storytelling that makes them convert.
Speaking on Day 4 and the Day 5 live build
Full profile
Founder of Educate and GrowYourAgency
Iman left school at sixteen and built an agency, then an education company teaching other people to do the same. He is the zero-to-one half of this pairing: the opportunity choice, the first build, the first customer. His three opening sessions are where a beginner goes from nothing to something real.
Speaking on Days 1 to 3 and the Day 5 live build
Full profileGuest appearances have also been associated with the event from Myron Golden, Eileen Wilder, Eric Thomas.
Live sessions stop on September 13, replay windows close, and the cart closes shortly after. What you keep is whatever you wrote down and whatever you built. This is the part almost nobody covers, and it is the part that decides whether the five hours meant anything.
Not three options with a plan to test them. One model, one buyer, one offer, in a single sentence you could say out loud. Almost everyone who stalls in October stalls because they never closed this decision.
Not the full product. The narrowest thing someone would pay for, produced in a weekend. AI has made this genuinely achievable in a way it was not three years ago.
Distribution is the part no tool fixes and the part almost everyone skips. Twenty real conversations will teach you more than another month of building.
Most first offers are underpriced rather than underbuilt. Doubling the price is nearly always easier than doubling the traffic, and it changes who you attract.
The attendees who get something out of events like this are the ones who build alongside the sessions rather than watching passively and planning to start later. Later is where most of this goes to die. Twenty-one models with honest startup costs is a reasonable place to narrow the decision before day one.
Six questions on your free hours, your comfort with being visible, and your starting budget. One recommended model at the end instead of a list of twenty.
Put in your price, your hours and an honest conversion rate. See what the maths says before anyone on a stage tells you a number.
12 long-form guides covering what people actually search before registering. No repeated event summaries.
What free general admission covers, what it leaves out, and the business model that makes a genuinely free event worth running.
8 min readWhy two operators with almost no audience overlap are teaching together for the first time, and who handles which half of the week.
9 min readThe two-minute sign-up walkthrough, what happens after you submit, and the handful of problems that stop people getting in.
8 min readWhich parts of a small business AI genuinely replaces in 2026, which it does not, and the mistakes that cost beginners the most time.
11 min readThe definition of the term, what a summit is as an event format, and how the phrase is used in 2026 specifically.
8 min readWhat promoters earn, why dozens of sites appear during a launch window, and the realities of promoting a launch as a beginner.
10 min readHe carries days 1 to 3 and returns for the finale. What each session covers, how he teaches, and how to keep up.
9 min readThe ClickFunnels co-founder takes day 4 on offers, funnels and conversion, then returns for the live build. Who benefits most.
9 min readThe praise that recurs, the criticism that recurs, and why almost every review you find is written by someone with a financial interest.
10 min readWhich subreddits carry the discussion, the themes that recur, and why Reddit is both the least biased and least representative source you will find.
9 min readThe criticism, the defence, and which parts of a very loud argument actually bear on whether his Summit sessions are worth your time.
9 min readThe specific questions being asked about this year, the widespread date confusion, and what actually changed for the 2026 edition.
8 min readYes. The Side Hustle Summit 2026 free event runs September 6 to 13, 2026. All five live sessions are included at no cost, registration requires only an email address, and no payment details are collected. An optional paid VIP tier and a paid program are offered during the week, but neither is required to attend.
What free admission coversYes. Side Hustle Summit 2026 is co-hosted by Russell Brunson and Iman Gadzhi, teaching together for the first time. Iman leads the first three sessions on September 6, 7 and 8. Russell leads the fourth on September 9. Both appear for the live build finale on September 13.
Why the pairing is unusualSide Hustle Summit online registration takes about two minutes and asks for an email address only. There is no credit card, application or interview. A confirmation email arrives with the session access link, and each replay is emailed separately during the event week.
Step-by-step registration guideThe Side Hustle Summit AI business tips centre on day 2, which covers turning one idea into a sellable digital offer in a single sitting. The tactics span offer creation, copywriting, asset production and delivery automation, while keeping human judgement on pricing, positioning and choosing customers.
12 AI tactics explainedSide Hustle Summit means an online, multi-day conference about building income alongside your main work. In 2026 the term refers specifically to the free virtual event co-hosted by Russell Brunson and Iman Gadzhi, running September 6 to 13 with five live sessions.
Full definitionThe Iman Gadzhi Side Hustle Summit sessions are three of the five: September 6 on choosing a side hustle, September 7 on building it with AI, and September 8 on finding untapped demand. He also co-hosts the September 13 live build with Russell Brunson.
Every Iman session explainedRussell Brunson leads the fourth Side Hustle Summit session on September 9, titled The Billion-Dollar Mentor. It covers offer structure, funnels a single person can run, storytelling that converts, and turning first-time buyers into repeat customers. He also co-hosts the September 13 finale.
His session in detailSide Hustle Summit Iman Gadzhi reviews split predictably. Praise centres on specific, beginner-friendly tactics. Criticism centres on aspirational marketing and income framing that reflects top performers rather than typical ones. Most review pages published during a launch are written by affiliates earning commission.
An honest read on the reviewsSide Hustle Summit Reddit discussion clusters around three questions: whether the event is legitimate, whether the paid program justifies its price, and whether the free sessions contain real teaching. Sentiment on the free sessions is mixed to mildly positive, while high-ticket programs draw broad scepticism.
Where the discussion happensSide Hustle Summit Iman Gadzhi Reddit threads divide sharply. Criticism focuses on lifestyle marketing, income framing and high-ticket pricing. Defenders point to real companies, specific teaching and beginners who did get results. Most of the argument concerns his marketing rather than his free Summit sessions.
The discourse explainedSide Hustle Summit 2026 Reddit questions centre on four things: confusion over the correct dates, whether the two-host pairing is genuine, how heavily the AI angle features, and whether this year differs from previous launches. The correct dates are September 6 to 13, 2026.
The 2026 questions answeredYes. The Side Hustle Summit affiliate program pays promoters commission when someone they referred buys the paid program presented during the event, reported at up to roughly 1,032 US dollars per customer. Affiliates promote free registration, and the price you pay is unchanged either way.
How the affiliate program worksSide Hustle Summit 2026 is a free live virtual event hosted by Russell Brunson and Iman Gadzhi, running September 6 to September 13, 2026. Across five live sessions it walks a complete beginner through choosing a side hustle, building it with AI, finding customers, and making the first sale. The finale is a full side hustle built live on camera.
Yes. General admission to all five live sessions is free and no payment details are required to register. There is an optional paid VIP upgrade, and a paid program is presented during the event, but you can attend every live session without spending anything.
The Summit is co-hosted by Russell Brunson, co-founder of ClickFunnels, and Iman Gadzhi, the entrepreneur and educator behind Educate and GrowYourAgency. This is the first time the two are teaching together on the same stage. Myron Golden, Eileen Wilder and Eric Thomas have also been associated with the event as guests.
The Summit runs from September 6 to September 13, 2026. There are five live sessions: September 6, 7, 8, 9 and the live build finale on September 13. Every session starts at 1:00 PM Eastern Time and runs about an hour.
Sessions start at 1:00 PM Eastern Time. That is 10:00 AM Pacific, 6:00 PM in the UK, 7:00 PM in Central Europe, 10:30 PM in India, and 3:00 AM the following day in Sydney. The schedule page on this site converts every session to your device timezone automatically.
The first four sessions run back to back from September 6 to 9. The finale, where a complete side hustle is built live, lands on Saturday September 13 so that attendees have a weekend slot and a few days to apply what came before it.
Registration takes an email address and nothing else. No credit card, no application, no interview. Once you register you receive the session links and the replay emails at the address you used, so use one you actually check.
Yes. Registration stays open during the event week, and registering mid-week still gives you access to the remaining live sessions plus the replay links for the sessions that already aired. Joining late costs you the live Q&A, not the material.
Five live sessions, September 6 to 13, 2026 at 1 PM ET. Replays sent to registered attendees. No card, no catch, no camera.
Free general admission · No payment details required · Replays included
Free, no card needed
Sept 6 to 13 · 1 PM ET